What Makes a Good Website
Top 3 Things That You Should Include in Yours!
Let’s be real—first impressions matter, especially online. When someone lands on your website, you have just a few seconds to grab their attention and show them they’re in the right place. So what separates a “meh” website from a website that attracts ideal clients? Whether you’re building from scratch or giving your site a refresh, here are the top 3 things you should incorporate in your website.
1. Brand Photography That Feels Like You
People connect with people. That’s why professional, brand-aligned photography makes such a big difference. While stock photos can certainly work in a pinch, they can only go so far—they don’t show off you, your team, or the personality behind your business. Psychology shows that we are naturally drawn to, trust, and favor websites that feature photos of people. It's even more effective when those photos include you and your business team!
Great brand photography tells your story without saying a word. It creates trust, helps your audience feel a connection, and sets the tone for your brand. Whether it’s behind-the-scenes shots, product photography, or a warm welcome from you, authentic images give your site a polished and professional feel that builds confidence from the first click.
2. Clear, Compelling Website Copy
Once your images grab attention, your words need to seal the deal. Your website copy should tell visitors three things—fast:
They’re in the right place
You understand their needs
You have the solution they’re looking for
Think of your copy as your virtual handshake. It should be warm, clear, and focused on the value you provide. No jargon. No fluff. Just words that speak directly to your ideal client or customer in a way that makes them want to stick around (and click that “Contact” or “Sign-Up” button).
Here are a few questions that will help lay the groundwork for your website copy:
Who is your ideal client?
What problem does your ideal client have?
How can you solve this problem for them?
I’ve created a FREE Website Copy Template to help you generate ideas and write your copy. If having a resource like this sounds wonderful to you, you can claim your FREE website copy template here!
3. Engaging Content That Keeps People Around
Here’s the secret sauce: the longer people stay on your website, the better your chances of ranking well on Google. In fact, engaging content is one of the top factors Google uses to decide how to rank your site in search results. Check out this graphic, curtesy of FirstPageSage:
The most significant factor in Google ranking is the "Consistent Publication of Engaging Content."
That means blog posts, videos, FAQs, guides—anything that educates, entertains, or adds value. Is what you’re creating helpful, reliable, and people-first? (Google breaks down what they mean by that here). Not only does this content show your expertise, but it also keeps visitors scrolling, clicking, and coming back for more. And the more helpful your content is, the more likely people are to share it (which Google also loves).
A quick word about blogs. They’re an excellent way to create content that not only engages and helps your audience but also improves your chances of ranking higher on Google.
Google loves fresh, valuable content—and the longer people stay on your site, the better your search rankings.
Blogging gives you the chance to share your expertise, answer common questions, and even solve problems for your audience. Plus, every new post is another opportunity for people to find you or share relevant, helpful content with others.
BLOGGING TIP: Think of what types of questions your ideal client is asking. Use that question and turn it into a blog post (it can make for great SEO when you turn it into the H1 blog title!).
Whether you’re sharing tips, stories, or insights, regular blogging can help build trust with your audience and get your website noticed by search engines. It can be an effective way to organically grow your online presence!
In a Nutshell:
If you want a website that not only looks good but works—think connection, clarity, and content.
Invest in quality brand photography that reflects you.
Write copy that welcomes your ideal visitors and speaks their language.
Create content that keeps people engaged and positions you as the go-to expert.
Focus on these three things, and you’ll be well on your way to a website that looks great, ranks well, and (most importantly) connects with the people you’re here to serve!
Need brand photography and help making your website?
I’ve teamed up with Laura Harstad, virtual brand photographer, to offer you our Spring Brand Launch Special! We’re discounting our prices BIG time to help make a way for you to connect with the clients and customers you're meant to impact with your business. What’s included?
Professional branded photos that capture your joy and connect with your audience in a powerful way, PLUS…
A powerful Squarespace website that works hard for you with built-in SEO!
We'll help get your business launched online so you can have the impact you desire for your family, community, and beyond!
Whether you’re starting fresh or ready for a strategic update, we’d love to help you craft a website that connects, converts, and ranks. From brand photography, content strategy, & website design, we’re here to bring your vision online—beautifully and effectively.
Our Spring Brand Launch Special is open until June 1st. We have 4 spots available (or until we book up)!
Meet Laura and me in this video as we take a moment to chat about what we do, why we do it, and share some exciting details about our offer!
