WELCOME TO MY CLIENT AND CONCEPT PROJECT COLLECTION!

Grab a cup of coffee and take a look around.

cream marble archways
outdoor cafe tables with upside down water glasses

Web Design Examples for Small Business Owners

These client websites and case study projects showcase samples of my web design and logo artistry. If any inspire the type of website you’d like, let’s connect and begin planning your project!

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Coaching Website Redesign

Countryside Women’s Health Co.

BRAND IDENTITY + WEBSITE REDESIGN

Dr. Jessica Nazzaro is a Board-Certified OBGYN, Certified Menopause Practitioner, and Faith-Based Wellness Coach for Women. Working with her on this project was truly a gift.

This was one of my larger design projects and a beautiful collaboration with copywriter Nicole Kepic of NK Copywriting. Together, we helped bring clarity and cohesion to a growing, multi-faceted business.

The Goal

Jessica came to me with two existing websites—each serving a different side of her work:

  • One focused on hormone health and midlife resources for women

  • One centered around her homesteading life and hobby farm

Her vision was to thoughtfully merge both into one cohesive online home for her new business, Countryside Women’s Health Co., without losing the heart of either.

Brand logo for Countryside Women's Health Co. with a sunburst graphic and the name of the company, and mention of Dr. Jessica Nazzaro.
Vertical color palette with six squares displaying shades of gray, blue, and brown.
A circular diagram with spokes, surrounded by text that reads 'Counterwise W on, s, I, M, o, q, Q, r, n.' and the phrase 'Health, Home, Higher Purpose' at the bottom.

The Solution

The new website was strategically designed to:

  • Feature a dedicated Midlife Coaching page

  • Highlight upcoming Menopause Telehealth services

  • Host online course modules for women in midlife

  • Serve as a central hub for faith-based merchandise, farm goods, and wellness & lifestyle products

My Role

I led both the brand identity and website redesign, including:

  • Logo design for Countryside Women’s Health Co., blending faith-based menopause care with elements of country life

  • Full website redesign, including:

    • New domain set up

    • Online course module creation

    • E-commerce setup for farm goods and digital products

    • Blog and recipe migration from previous sites

    • Midlife coaching page development

    • Menopause Telehealth hub setup (launching in 2026)

    • Custom “Link in Bio” page to support Instagram traffic

The result is a warm, cohesive online presence that reflects both Jessica’s medical expertise and her heart for faith-filled, countryside living, while supporting the future growth of her business.

See the full transformation process here.


VISIT WEBSITE: www.countrysidewomenshealth.com

CLIENT FEEDBACK


“Elizabeth's design for my merging of two websites is beautiful and better than I imagined!

The back-end setup was extremely detail-oriented and thorough. Every form and page was tested for functionality. I absolutely love the way this project turned out.

I loved the attention to detail with a project as big as mine, even with unexpected setbacks from my previous website. I thought your creative ability was exceptional in bringing to life what was in my head and making it better than I could have imagined.”

Jessica, owner Countryside Women’s Health Co.

Cincinnati Website Design: Life Coach

Annie offers transformational coaching for women ready to invest in the life they desire and make inspired change.

I created her site with a look and design that reflects the warm, welcoming atmosphere of her business; one that invites women to take an actionable step towards transformational life change.

Annie’s website reflects her heart and the spirit of her business- which is one dedicated and ready to help bring women from one season in their life to another.

VISIT WEBSITE: www.anniekwarner.com

CLIENT FEEDBACK


“Elizabeth created a beautiful and marketable website for my coaching business.

She has a well developed process to guide you through writing web copy and is very organized with her communication and deliverables. I felt completely supported and knew I was in good hands.

It was an all around wonderful experience working with her and I recommend her to anyone needing assistance with web design!”

Annie, owner Annie K. Warner

N. Kentucky Website Redesign: Design Build Company

Amanda is the owner owner of Morehart Design Co., a family-owned design build firm serving the Northern KY and Cincinnati, Ohio areas. She is the person you need in your corner when you want to make renovations, additions, or updates to your home or business!

Amanda wanted her website to showcase their projects and walk potential clients - residential and commercial - through their process and what to expect when working with them.

I created an intuitive and easy to navigate user experience that leads potential customers seamlessly from process to projects to invitation.

CLIENT FEEDBACK


“Elizabeth made it a priority to figure out how our company works, and what our vision was.

She made sure to reflect that in every aspect, from the looks and feel, to the language to how clients interacted on our site. I am no longer embarrassed to send potential clients to my site, which was incomplete and just a mess!

I love that our work is showcased in a way that reflects our mission.”

Amanda, owner Morehart Design Co.

Kentucky Web Design: Event Coordinator | Makeup Artist | Tutor

Lisa is a retired teacher turned Creative Event Coordinator and Artist, who now creates unforgettable moments and experiences for special occasions -special event planning, mocktail party catering, themed children's birthday parties, professional face painting for parties & festivals, tutoring, etiquette training, and educational opportunities.

Having been affectionally known by her students as Mrs. Turner, she wanted to incorporate her name into her new business where she welcomes potential clients into her "treehouse" where each branch leads them to a different "room" of services.

Lisa's website reflects her creative and fun spirit in addition to the professionalism of her business- which is one is ready to help her clients pull off their special event with poise and ease!

CLIENT FEEDBACK


“I didn't know where to begin...

Elizabeth is a pleasure to work with. She produced a website for me that is professional quality and beautiful looking. She very patiently helped me find my vision and produced exactly what I wanted for my website.

You were also good at drawing out my vision when I wasn't 100% sure what that even was.

I highly recommend her work!”

Lisa, owner Mrs. Turner’s Treehouse

Dayton, OH Website Design: Hair Salon & Wig Studio |

Nicole has been providing hair salon services for 25 years and, after expanding her practice to include a personalized wig studio, decided it was time to get her business online. I crafted a website that would reflect her compassionate nature and unique service offerings.

Already having an established logo, I created a website that reflects the graceful feel her logo embodies.

VISIT WEBSITE: www.redeemingdesign.com

CLIENT FEEDBACK


“I am so pleased with my website and the amazing job Elizabeth did for me.

I had just opened my small business and had aspirations to get a website but had no idea where to begin.  Then, along came Elizabeth, who walked me through choosing and designing each detail.

I didn't have a lot of ideas so Elizabeth patiently showed me different options, colors, fonts and picture options until we had this beautiful website! If I wasn't sure what to choose, Elizabeth's creativity and artistic style came through to help me make the best decision. 

The entire process ended up being a lot of fun!!

I have had so many compliments about how classy and professional it is.  I just love it.”

Nicole, owner Redeeming Designs

Dayton, OH Website Redesign: Interior Designer

Sarah is an interior designer based in Dayton, OH who specializes in crafting personalized spaces that "seamlessly blend comfort, familiarity, and affordability" through offering her E-Design, Full Design Service, and Designer for a Day services.

Sarah wanted her original website simplified to REFLECT HER STYLE and to increase her potential client’s USER EXPERIENCE, and one that she could EASILY MAINTAIN when she updates her client portfolio page.

VISIT WEBSITE: www.sarahaconcepts.com


Concept Projects

Sample website and logo creations designed to inspire and cultivate new ideas.


Laurel Vogel Photography

Laurel is a modern day story teller who captures the magic and memories of her clients’ wedding day through the lens of her camera. This sample illustrates an elegant branding and website design that showcases her photography talents.

color pallet made of circles
homepage screenshot photography website
cursive laurel vogel logo with pencil drawn camera
Logo primary design
cursive laurel vogel logo
Logo submark design
screenshot of footer for photography website

Women Collective

Women Collective is an organization that tells any woman entrepreneur desiring to grow alongside other businesswomen “you are welcome here.” This concept project includes branding, logo, and a website designed to reflect the welcoming and friendly nature of this non-profit. The colors for the site represent warmth, inclusion, and professionalism.

color pallet made of circles
screen shot of laughing woman
logo with rays of pink sunshine
logo with bigger rays of pink sunshine
full logo with rays of pink sunshine

Playful Pros Petsitters

This sample is a product of my sons exploring an entrepreneurial venture of their own! This duo (+ their mom) wanted a website that would reflect their playful nature while also portraying their professionalism and dedication to providing excellent pet care services. The font and color choices for this project help potential clients get a glimpse of the character of these two young entrepreneurs striking out on their business venture.

color pallet made of circles
homepage screenshot with a cat and 3 dogs
screenshot of pet sitter website section with dog two cats hamster and two birds

Love what you’ve seen and want a web designer for entrepreneurs in your corner?

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