Should You Be Blogging for Business?
Why Blogging is a Simple Marketing Strategy That Works
When you’re running a small business, your website is often the first impression potential clients have of you. But here’s the thing: having a beautiful site isn’t enough. You need a way for people to find it.
My two go-to strategies?
First, incorporate search engine optimization (SEO) into your website. SEO helps your site show up in search results when potential clients are looking for what you offer.
Second, blog regularly. Consistent blogging gives your website an extra boost and helps more people discover you online!
Is Blogging Really Worth It?
The short answer: yes!
Think of it this way: Blogging is free marketing.
Each time you publish a blog post, you’re creating fresh content that search engines, like Google, can use to point potential clients to your website. Even if you write just one post per month, that’s twelve new opportunities each year for your ideal clients to discover you online.
What Makes a Blog Valuable?
Not all content is created equal. To attract your ideal clients, your blog needs to be relevant and helpful. That means writing posts that answer the very questions your potential clients are already typing into their web browser.
When thinking about what you should be writing about, ask yourself:
What problems are my ideal client trying to solve?
What questions are they asking when they search online?
What solutions can I provide through my expertise?
When your blog provides answers, you’re not just “putting content out there”—you’re building trust, establishing authority, and drawing the right people closer to your business. And for Christians entrepreneurs, creating helpful content is part of who we are. We create for the good of others. When we share something that serves others, we’re reflecting our Creator and pointing people back to Him.
Example process of what to blog about for your business:
Let’s say you run a boutique law firm that helps small business owners navigate contracts and legal compliance. A potential client might be searching online for something like this: “How do I protect my business when hiring freelancers?”
That’s the perfect foundation for a blog post titled something like: “How to Protect Your Small Business When Working with Freelancers.”
It’s helpful, specific, and answers a real question your ideal client is probably already asking, while positioning you as the go-to expert who can help.
Here’s one more example: Imagine you’re an executive coach, and a someone is Googling, “How can I create a more positive work environment for my team?”
That’s the great starting point for a blog post like: “How to Build a Positive, Productive WorkplaceTeam Culture.” It’s practical, encouraging, and speaks right to the change your ideal clients are hoping to make in their workplace.
How to Generate Blog Ideas
If you’re feeling stuck on what to write, here’s a simple process I use when brainstorming blog content. The best part? You can easily turn this same process into a roadmap for an entire year’s worth of blog posts.
Compile a list of all the topics relevant to your business. Don’t worry about making it look neat or organized just yet—this first step is all about getting your ideas out.
Narrow that list down to about 12 key themes.
Reframe each theme as a question your clients are asking.
Turn those questions into blog titles.
See what happened there? You just created 12 months’ worth of blog post ideas.
Bonus perk of blogging:
When you write a blog post, you’re not just creating content for your website, you’re also creating content you can share on social media! You can turn key points from your blog into short posts, tips, or quotes, and link back to the full blog on your site. It’s a great way to get more mileage out of the content you’ve already created.
And if you use Instagram, check out my post How to Optimize Instagram for Google. Since Instagram posts and Reels are now discoverable by search engines, there’s a great opportunity to leverage your presence on Instagram to help boost your website traffic!
Here’s an example of how a law firm serving small business owners could plan out a full year of blog topics:
STEP 1: Compile a list of all topics relevant to your business
Contracts for freelancers
Non-disclosure agreements (NDAs)
Employment law basics
Business formation options
Intellectual property protection
Handling client disputes
Legal compliance for small businesses
Hiring independent contractors vs. employees
Lease agreements for office space
Business insurance requirements
Protecting your brand online
Business succession planning
STEP 2: Narrow the list down to about 12 key themes:
Contracts
NDAs and confidentiality
Employment law
Business formation
Intellectual property
Client disputes
Legal compliance
Hiring contractors
Lease agreements
Business insurance
Brand protection
Succession planning
STEP 3: Think of what questions your clients are asking related to those themes:
Contracts → “Do I really need a contract for my small business?”
NDAs → “When should I use a non-disclosure agreement?”
Employment law → “What employment laws should small businesses know?”
Business formation → “Should I form an LLC or corporation?”
Intellectual property → “How do I protect my business ideas?”
Client disputes → “How should I handle a client who isn’t paying?”
Legal compliance → “What legal requirements do I need to run a small business?”
Hiring contractors → “Freelancer or employee: what’s the difference?”
Lease agreements → “What should I look for in a commercial lease?”
Business insurance → “What types of insurance does my small business need?”
Brand protection → “How can I protect my brand online?”
Succession planning → “How do I plan for passing my business to the next owner?”
STEP 4: Turn those questions into actionable, engaging blog titles:
“Do You Really Need a Contract for Your Small Business?”
“When and Why to Use a Non-Disclosure Agreement (NDA)”
“Employment Law Basics Every Small Business Owner Should Know”
“LLC or Corporation? Choosing the Right Structure for Your Business”
“How to Protect Your Business Ideas and Intellectual Property”
“What to Do When a Client Won’t Pay”
“Small Business Legal Compliance: What You Need to Know”
“Hiring Contractors vs. Employees: A Legal Guide for Small Businesses”
“Commercial Leases 101: What to Look for Before Signing”
“Business Insurance Essentials for Small Business Owners”
“Protecting Your Brand Online: A Legal Checklist”
“Planning for the Future: Succession Strategies for Small Businesses”
Quick Recap: Why Blogging Matters for Small Business Owners
Here’s the big picture:
Every blog post you write is one more door leading clients to your website.
The more valuable content you create, the more likely it is that your ideal client will find you in search results.
Blogging builds trust before a potential client ever reaches out to you.
And yes, it works even if you post only once per month. (I can personally attest to this!)
Ready to Start Blogging?
Whether you’re adding your very first post or picking up where you left off, the good news is this: you don’t have to overcomplicate it. Consistency matters more than perfection.
And if you need help with how to add a blog post to your Squarespace website, I’ve put together a simple, step-by-step guide that shows you exactly how to add a blog post. It even shows you how to incorporate SEO into your post to help more people find it! You can check it out here:
